SENIOR ACCOUNT MANAGER
CLIENT DESCRIPTION
Our client is a world-renowned communications agency and is the only international network of private agencies for the food industry. The company designs and implements unique campaigns covering all communication and marketing expertise.
As a leader in communications for inter-professional organizations in Europe and internationally, the company also develops innovative strategies for companies and brands in the agri-food industry in all Canadian provinces.
With offices in Montreal and Toronto, the company has a team of experts who specialize in strategic planning, public relations and content creation, influencer marketing, media events, point-of-sale promotion and e-commerce.
RESPONSIBILITIES
In order to serve its clients well, the company is looking to hire a Senior Account Manager to support its client portfolio while assisting them in their 360° marketing campaign deployment strategies. In this role, you will manage the following 3 components:
BUSINESS DEVELOPMENT
- Identify new business opportunities
- Contribute to the development of business by spontaneous approach and responses to calls for tenders
- Manage its business volume and ensure an optimal net profitability level
- Boost, optimize and perpetuate your customer portfolio
- Monitor performance indicators
- Monitor and implement market analysis to track trends and establish communication strategies for clients
- Design and write recommendations based on internal and external expertise
- Sell marketing/communication plans to clients and prospects
- Participate in the development and negotiation of customer contracts
PRODUCTION
- Implement marketing/communication plans agreed with clients
- Coordinate external business partners and ensure the profitability of your projects
- Systematically use management and reporting tools
BUDGETS
- Build and/or supervise client budgets by optimizing costs, margins and profitability
- Keep track of budgets and follow up with reports
- Monitor the gross and net margins of its campaigns on a continuous basis and propose any corrective measures
REQUIREMENTS
- University degree in Marketing and/or Business with a Marketing component
- Expert in strategy and ability to assist clients in their strategic thinking
- Mastery of communication techniques on the various 360° channels
- Project coordination skills
- Negotiation skills (suppliers & clients)
- Skills for business development
- Ability to adjust to the fast-paced industry
ASSETS
- Ability to develop a network and maintain ongoing external contacts
- Strong communication skills in both French and English
- Contact skills to manage conversations with different interlocutors
- Intellectual curiosity
- Creativity
- Good resistance to pressure
- Good time management
- Enthusiasm and energy
- Anticipation, planning and organization
- Sense of analysis and synthesis
- Being epicurean, gourmet and/or foodie